Communications

Everyone Considers Themselves to Be a Special Case

As part of a portrait by Switzerland’s largest media group Tamedia, Mathis Wackernagel discussed in May 2026 how overshoot may affect countries and companies. Mathis makes the case why the narrative of holding ecological overshoot primarily as a resource security... Read More

Forget about Climate Commitments…

By Mathis Wackernagel, Global Footprint Network In the third installment of our ongoing series “Three Decades & Counting: Insights from successes and failures in 30+ years of communicating about sustainability,” Mathis Wackernagel  discusses the importance of  making human wellbeing and... Read More

From "free-riding" to having "skin in the game"

by Mathis Wackernagel, Co-Founder and President In the second installment of our ongoing series “Three Decades & Counting: Insights from successes and failures in 30+ years of communicating about sustainability,” Mathis Wackernagel explores the perceptions and misperceptions of climate action... Read More

Engaging audiences for sustainability action

Learning from our Successes and Failures – and from YOU! by Mathis Wackernagel, Co-Founder and President There is ever more indication that the current narratives around sustainability, climate, and resource use have not succeeded in winning people’s hearts and minds.... Read More