Global Goals Forum 2022 panel discussion: How can we balance planet, purpose, and profit?

Climate protection, minimum wages, human rights, sustainability – companies are increasingly confronted with society’s moral expectations and face the challenge of meeting them under the tough competitive conditions of a globalized world. Topics such as corporate governance and CSR are booming. But many companies still find it difficult to reflect such opportunities and risks in their traditional management structures. This is particularly evident in the example of “purpose.” This buzzword – which has been ascribed numerous definitions for a wide variety of communication messages in the wake of Fridays for Future, Generation Z, and the global climate crisis – has long since become a business driver. Without purpose, there is no progress – but promises are often made without firm integration into management processes. Nowadays, empty marketing messages are quickly exposed. What is communicated must also be experienced.